Bajaj Auto Limited (BAL/ Company/ "Us"/ "We", which term shall include its wholly owned subsidiary) understands that your privacy is important to you and is committed to being transparent about the technologies it uses. We believe in being transparent about how we collect and use data related to you. For more information, please read our Privacy Policy.

This Cookie Policy explains how and why cookies may be stored on and accessed from your device when you use or visit any website or app that posts a link to this Policy (collectively, our "Sites"). This Cookie Policy should be read together with our Privacy Policy.

Your Consent

When you first visit our Sites, you will be presented with a cookie banner. Essential/Strictly Necessary cookies are placed automatically as they are required for the Site to function. All non-essential cookies (Performance, Functionality & Profile, and Targeting cookies) are switched OFF by default and will only be placed on your device after you provide your consent by clicking "Accept All" or by enabling the relevant categories in our Cookie Settings.

You are not required to accept non-essential cookies, and you may continue to use our Sites if you decline them. We do not treat your continued browsing of the Site, or your existing browser settings, as consent for non-essential cookies. No cookie category is pre-selected or pre-ticked, and you may accept or reject each category independently.

What are cookies?

Cookies are small text files of information that a web server generates and sends to a web browser. Web browsers store the cookies they receive for a predetermined period of time, or for the length of a user's session on a website. They attach the relevant cookies to any future requests the user makes on the web server. It allows the website to recognize your device and store some information about your preferences or past actions.

We use different categories of cookies and similar tracking technologies to enhance your browsing experience. These may include cookies set by us as well as cookies placed by third-party partners whose services help us operate and improve our website.

1. Essential/ Strictly Necessary Cookies

Strictly necessary cookies are essential for the basic operation of our website. They enable core functions such as security, network management, and accessibility. Without these cookies, the website cannot function properly, and certain services and features cannot be provided. They are used to:

• Authenticate users and prevent fraudulent use of user accounts.


• Maintain session integrity as you navigate through different pages.


• Facilitate the completion of transactions and form submissions.

2. Non-Essential Cookies

Non-essential cookies are used to enhance your browsing experience and provide additional functionality that is not strictly necessary for the basic operation of our website. These cookies help us understand your preferences, enable personalized content, and improve our marketing efforts. While these cookies enhance your experience, they are not required for the website to function.

Non-Essential cookies are disabled by default. They are activated only after you give your specific, informed consent for each category. You may accept or reject each category independently and change your choices at any time through the Cookie Preference Centre.

a. Performance Cookies: Performance cookies collect information about how visitors interact with our website. These cookies help us understand which pages are most and least popular, and how visitors move around the site. The data collected is aggregated and anonymous, used solely for improving website performance and user experience. They are used to:

• Measure and improve the performance of our website.


• Collect statistical data on website usage (e.g., page load times, visitor numbers).


• Identify and fix issues to enhance user experience.

b. Functional Cookies: Functional cookies enable our website to provide enhanced functionality and personalization. They may be set up by us or by third-party providers whose services we have added to our pages. These cookies remember your preferences and choices, enhancing your overall experience on our website. They are used to:

• Remember your login details and keep you logged in during your visit.


• Store your language preferences or region selection.


• Provide enhanced features like personalized content and recommendations.


• Enable live chat support and other interactive services.

c. Targeting Cookies: Targeting/marketing cookies are used to deliver advertisements that are relevant to your interests. These cookies track your browsing habits and gather information about your interactions with our website and other sites. They may be set up by us or by third-party advertising partners. To present you relevant content on third-party sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

What do we use cookies for?

We use cookies and similar technologies to recognize your browser and identify you as logged in to our website. This ensures you connect to the right service when changes are made to the website. Cookies help tailor the website and our products to suit your interests, needs, and preferences, enabling smooth navigation and feature usage. They also collect information on how you use the website, provide statistics and help us improve by measuring any errors. Additionally, cookies provide advertising agencies with information about your visit, allowing them to present you with advertisements that may interest you.

Third-Party Cookies and International Transfers

Some cookies are placed by third-party partners, including analytics and advertising providers such as [e.g., Google, LinkedIn]. These partners may process your data on their own systems, and some may transfer or store data outside India. Where such transfers occur, we ensure they are carried out in compliance with applicable law, including Section 16 of the Digital Personal Data Protection Act, 2023, and Chapter V of the GDPR (for EU/EEA/UK users), using appropriate safeguards. For details of each partner's practices, please refer to their respective privacy policies.

For How Long Do We Store Cookies?

Cookies are stored on your browser or device for varying lengths of time:

• Session cookies are deleted automatically when you close your web browser.


• Persistent cookies remain stored on your computer or device until they reach their stated expiry date, or you delete them. Your consent record will be retained for [e.g., 6 months], after which you will be asked to renew your cookie choices.


• You can view the duration for which each cookie remains on your device in the Cookie Details section in the cookie preference center.

How to View Cookie Details:

You can view detailed information about the cookies used on our website, including their purpose and duration, through the Cookie Settings / Cookie Preference Center.

To view cookie details:

1. Click on Cookie Settings or available on the website.

2. Expand the relevant cookie category, such as:

• Strictly Necessary Cookies


• Performance Cookies


• Functional Cookies


• Targeting Cookies

3. Click on Cookie Details to view information such as cookie name, category, purpose, duration, and provider.

 

This allows you to review the cookies used on the website and manage your preferences by category.

Keeping Your Information Safe

Essential, Performance, and Functional cookies are designed to collect limited information and do not, by themselves, identify you. However, please note that certain Targeting cookies, and any associated identifiers such as an encrypted email address, device ID, or online identifier, may constitute personal data under applicable data protection laws, including India's Digital Personal Data Protection Act, 2023, and the EU General Data Protection Regulation.

Where cookies collect personal data, we process it strictly in accordance with our Privacy Policy and only on the basis of your consent. Our cookies cannot read or search your computer, smartphone, or web-enabled device to obtain information about you or your family, or read any material kept on your hard drive. We apply appropriate technical and organizational safeguards to protect this information.

Withdrawing Your Consent

You can withdraw or change your consent at any time, as easily as you gave it, by clicking the"Cookie Preferences"available in the footer of every page of our Sites. Within the Preference Centre you can turn any category of non-essential cookies on or off with a single action. Withdrawing consent will not affect the lawfulness of any processing carried out before withdrawal. You may also delete existing cookies through your browser settings.

How do you change cookie preferences or block cookies?

Within your browser, you also have the option to manage your cookie preferences. Different browsers provide various controls to help you decide whether to accept cookies. Typically, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third-party cookies, or those from specific websites. Each browser's website should contain instructions on how you can do this.

For further information please refer to:Cookie Preference

If you choose to block cookies on our website, please note that you may be unable to access certain areas, and some functionalities and pages may not work as intended. If you wish to remove previously stored cookies, you can manually delete them at any time. However, this will not prevent our site from placing new cookies on your device unless you adjust your internet browser settings as described above.

Your Rights and How to Contact Us

Depending on your jurisdiction, you may have the right to access, correct, update, or erase your personal data, withdraw consent, nominate another person to exercise your rights, and to lodge a grievance. For full details on these rights and how to exercise them, please refer to our Privacy Policy.

Last Updated: - 16th July 2026

Version: - v1.0